Sky Business News spoke with Stamford GM Craig Kelly yesterday about why Australian business is ignoring m-Commerce. Our research found that 74% of leading Aussie organisations were neglecting mobile users in their web strategy.

Scary figure? We thought so too. We consider this a call to arms for Australian industry to see the potential in m-Commerce and think about how you can incorporate a mobile element into your UX strategy.

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A full text transcript is also available.

If you’re not sure how to get started, you might like to start with our ten tips for mobile websites.

Request the full Australian Business and the Mobile Web 2011 report.