Research
We have a whole range of techniques to discover what your organisation wants to achieve, and how your customers and staff want to interact with you.
Our team takes traditional research methods a step further than most. Rather than solely relying on quantitative research methods, we use a range of detailed qualitative research methods to yield very specific results.
Focus groups
Good for:
- Discovering the thoughts and perceptions of your audience
Focus groups are a useful tool for finding out high level information about a group’s thoughts, feelings and motivations. Stamford focus groups tend to be quite hands-on, with participants producing artefacts that we can use to illustrate their experience with your organisation or product.
Stakeholder workshops
Good for:
- Identifying and sharing your requirements
- Prioritising your goals
A powerful technique for assessing business goals and priorities, stakeholder workshops are designed to reveal insights into an organisation’s culture, business constraints, and business objectives. They’re also great forums for developing a collective vision for a product or service.
User profiling
Good for:
- Identifying who your customers actually are;
- Discovering what they want!
Many of our clients don’t know who their customers are. User profiling tasks will enable us to identify who your customers are and how you can research more information about them.
Surveys
Good for:
- Collecting simple high-level demographics from your audience.
A useful tool for collecting high level quantitative data. We can help you design a survey that will help you answer your questions.
Competitor Analysis
Good for:
- Finding out what your competitors are doing; and
- Learning from their mistakes!
Find out how your competitors use a variety of channels to interact with their customers and staff. Competitor analysis can also be used to investigate what your peers are doing in international markets.
Gap Analysis
Good for:
- Identifying why your customers take their business elsewhere
A gap analysis will help you identify the gap between your current service offering, and your customer’s ideal service offering. Gap analyses can be applied to many different settings, from website content to a face-to-face customer service environment. They’re typically used in conjunction with a user research technique, such as focus groups or user interviews.
Benchmarking
Good for:
- Ensuring your project has been worthwhile by demonstrating a return on investment
Benchmarking enables us to rank your customer experience. It is a useful technique for gaining a before and after shot, to help you measure the relative success and return on investment of your user experience design efforts. It can also be used to rank your user experience against your competitors to see how you measure up.
Statistical analysis
Good for:
- Understanding how many people are visiting your website; and
- What they get up to while they are there.
Typically applied to website statistics, we can analyse your site stats to find out how people move around your site, where they come from, and where they go.
Don’t worry, we don’t bite!