Understand your users
To apply usability design principles to your product, you must understand who your users are and what it is they want to do when using with your product. We identify and work with the people who use your site to understand what they want and just how they want to do it.
We recommend the following activities
Research
We employ user centred design techniques to gain detailed understandings of your users' needs and business objectives. Working with your business and your target users, we specialise in deriving focused requirements, which lead to effective usability outcomes.
User research
The number one rule in any user centred project is to determine who your users are and what they want to do. We use a variety of approaches to understand your users' characteristics, the tasks they need to complete and the expectations they bring to the process.
Tasks may include:
- Surveys and questionnaires
- Contextual inquiry
- User interviews
- Scenarios and use case studies
- Usability testing
- Focus groups
Benefits of user research include establishing a realistic foundation early in the project, exposing hidden requirements and ruling out unfavourable ideas before it is too late (and costly) to make changes.
Evaluation
We understand how important it is for customers to engage with your product easily and intuitively. Usability evaluation is our business so we are well versed in the ways of identifying and understanding the issues affecting the success of our client's products.
User testing
User testing involves carrying out specific assessment tasks with carefully recruited, representative users in order to evaluate the effectiveness of a design or product.
Tasks may include:
- Usability walkthroughs
- Prototyping and testing
- Tracked testing.
User experience evaluation
User experience evaluation is a process used to assess a sequence of screen presentations against user goals, business and functional requirements. A number of aspects are taken into consideration including user interactions, system responses and environmental factors.