Structure your information
Getting the information structure, or information architecture, right on your site will make all the difference to the user experience. Your information architecture consists of content groupings, categorisation and navigation model, these represent the layers of information that your users must negotiate if they are to accomplish the tasks they’ve come to your site to complete. We apply best practice in exposing the relationships, pathways and structures that allow your users to engage with the information most effectively, allowing you to provide your customers with an efficient and positive user experience.
We recommend the following activities
Design
We are experts in designing and refining products to ensure the user experience is enjoyable, intuitive and efficient. We apply our research findings to improve your interaction design, promote user friendliness and reflect best practice in web design.
Our goal is to create designs which represent the union between your business goals and your user needs, increasing productivity and user satisfaction, therefore amplifying the real value of your product.
Information design
The Information Design phase of a project relates to the organisation and shaping of data or content across the site. During this phase we gather, structure, and present information in line with proven user centred principles.
Tasks may include:
- Information analysis
- Internal content workshops
- Workflow diagramming
- Card sorting.
Deliverables from the Information Design phase include Information Architecture Diagrams, Site Maps and Procedural Flowcharts.
Content design
Where information architecture focuses on grouping information, content design focuses on the information itself. A content plan maps the content required for the product. We can also write or translate content for web presentation while providing "writing for the web" training which will train your content writers to publish the right content to your new website.