Develop your strategy
A strategy acts as a compass and allows your project to travel in the right direction. If you need to initiate or review a website or intranet strategy we can work with you to develop an approach that considers the full context of your product, including the business, users and technology.
We recommend the following activities
Strategy
With a client list spanning some of the world's leading product brands and over 100 years collective experience in connecting business goals with user needs, Stamford are adept at both making sense of, and managing, the big picture for our clients.
Web brand management
Web Brand Management involves understanding and translating your brand in the online world. This involves a holistic appreciation of not only the visual and content aspect of your website but also the interactive level and how this all impacts on user perception and overall brand.
Providing an online presence exposes the brand to a new range of perceptions and expectations around usability, accessibility and content values. User experiences online have an impact on sales, credibility and brand perception potentially impacting on adjacent communication channels such as email or your call centre.
At Stamford we ensure the solutions we recommend produce an online asset, rather than a digital liability.
User experience management
Managing the user experience means being aware of the entire user-experience lifecycle from first contact, through to engagement and transactional outcome.
We can identify your users and find out their end-to-end needs and wants. We analyse and prioritise their requirements from a holistic, practical point of view.
Our services cover the totality of the user experience, including user support (such as product documentation and call centre support), fulfilment, billing and branding. By understanding the user experience cycle we can then evaluate all the channels through which you and your products interact with your customers.
Product viability analysis
By "road testing" your product concepts early, we can help you assess viability and avoid the increased cost of errors later in the design process.
In the early stages of development, we examine the viability of your product or idea through workshops, expert evaluation and user consultation. We work with you to assess use propositions from three perspectives - usability, usefulness and engagement.
ROI analysis
Ignoring website usability will cost you more in the long run.
A common formula applied in the industry is the $1:$10:$100 rule. What does this mean? Once a product is in development, finding a solution to a problem will cost 10 times more than fixing that problem in the design stage. Once the product has been released, it will cost 100 times more to fix the problem than if a usability solution had been applied in design.
We avoid unnecessary cost by assisting you early in the product lifecycle to determine ROI metrics and cost-justifying usability.