CPA Australia - IA Redevelopment and Interaction Design
CPA member homepage wireframe
CPA Australia provides online access to public information on accounting, finance and business resources as well as member-only pages to a membership base of 120,000, across 100 countries. They engaged Stamford to redesign the information architecture (IA) and interaction design of their site and incorporate and consolidate CPA Australia's career website with the main corporate site.
The Brief
- Improve the delivery of online communication to website users, ensuring a consistent user-centred approach is adopted
- Achieve personalisation and optimisation of the website without compromising usability
- Site must follow accessibility standard WCAC 2.0 guidelines
- Create easy access to specific content areas
- IA must be flexible, allowing for furture change within the site and the accommodation of dynamic content and collaborative/social functionality
Solution
To meet the brief, Stamford provided:
Outcome
A dynamic IA and interaction design integrating CPA Australia's complex brand while emphasising knowledge sharing and transfer across members.
"Firstly my congratulations to Stamford for the first report I have ever read from an external party that is written in plain English and is not a quasi sales document. I enjoyed reading the report and to me it covers everything required to start the actual action of improvement. The Business goals and stakeholder summary hits the mark in my mind and I have nothing to add to the document."
Jeff Hughes - General Manager Member Services