Google’s Algorithm

By Charmaine, 24 February, 2010

Steven Levy has written an article on Google, it's a bit of a potted history of some of its developments over the years and reliance on research gathered from users in real time searches (it is written with quite a 'pro' slant, so you won't find any reference to how users feel about having all of their search data captured). It describes some  testing methods, ways in which attempts are made to better understand natural query language and the continual modifications made without disrupting users. I found the time-line listing key advances since 1997 quite interesting.

“Google is famously creative at encouraging these breakthroughs; every year, it holds an internal demo fair called CSI -- Crazy Search Ideas -- in an attempt to spark offbeat but productive approaches. But for the most part, the improvement process is a relentless slog, grinding through bad results to determine what isn't working.”

'How Google's Algorithm rules the web' – Steve Levy, Wired Magazine – Feb 22 2010)

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